Tuesday, 4 November 2014

Stop Motion Animation in Channel Idents

A channel ident is a form of identification of the station, they're played between programmes and show the channels logo and usually have a voice over of what will be aired on the channel for the next hour.
Channel idents are a good way for new animators to show off their work, E4 for example, have new animators submit their work to their website where the general public can vote for them and decide which is aired on the channel. Most of the productions are 24 frames per second but some are more detailed.

Stop Motion Animation in Cinema

Stop motion animation is very popular in the movies, it has been used for hundreds of years and is still used today. Now that technology has progressed often only childrens films are made with stop motion animation, Chicken Run is one of the most iconic childrens films, produced by Aardmans Animations is is the chicken version of The Great Escape. Robocop features stop motion animation and is a perfect example of how much stop motion techniques have progressed over the past few years.

Stop Motion Animation in Television Adverts

Television adverts are often digitally animated, but there are some that are made with stop motion animation, these tend to be the most memorable and most expensive adverts. The John Lewis  advert,'The Bear and The Hare' is the most recent, launched for Christmas 2013, the production cost over £7 million and shows the tale of a hare bringing a Bear a Christmas present. This production has 34 frames per second, to enhance the detail and persistence of vision.
The Natural Confectionery Company are also widely known for their stop motion animations of sweets, despite not being as detailed as other adverts, they still have 24 frames per second and cost half as much money.

Stop Motion Animation in Music Videos

Stop motion animation has been used in music videos for a number of years. This The White Stripes video, titled 'Fell In Love With A Girl' is stop motion, it's made with different lego bricks to represent Jack and Meg. This video has been recorded at 24 frames per second, meaning that every second contains 24 different pictures in which the characters move slightly. Recently stop motion animation has become very popular in music videos because of mass media and the unique final product that you get out of it which makes the audience remember it because it's a very hard thing to replicate.