Television adverts are often digitally animated, but there are some that are made with stop motion animation, these tend to be the most memorable and most expensive adverts. The John Lewis advert,'The Bear and The Hare' is the most recent, launched for Christmas 2013, the production cost over £7 million and shows the tale of a hare bringing a Bear a Christmas present. This production has 34 frames per second, to enhance the detail and persistence of vision.
The Natural Confectionery Company are also widely known for their stop motion animations of sweets, despite not being as detailed as other adverts, they still have 24 frames per second and cost half as much money.
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